Carlsbad Naturals dba CBD Naturals acquired Lust Naked, a Carlsbad-based skincare company dedicated to luxurious products and natural ingredients.
WHO: Lust Naked is a “hot for hemp” skincare line committed to the many benefits of hemp seed oil as well as creating sensual products and smooth skin. In addition to hemp, the products feature sensual flowers, fruits, herbs, vitamins, and antioxidants.
Launched in 2011 by industry trailblazer Jared Berry, CBD Naturals has logged an impressive list of industry firsts, including becoming the first CBD brand to ever be filed with the USPTO for trademark. Prior to filing for this intellectual property, a “CBD marketplace” didn’t exist, marking Berry and his team of scientists the original trailblazers of the space. CBD Naturals continues to pioneer scientific advancements in uncovering the full wellness potential of the cannabis plant. Using proprietary technology and industry leadership, they aim to bring the nutritional benefits of this plant to those interested in living a healthier life.
WHY: Carlsbad Naturals dba CBD Naturals wants to expand the world of hemp to consumer health and wellness products.
IN THEIR OWN WORDS: “Lust Naked is empowered with a cheeky name and marketing theme, along with solid science and terrific products, making them an ideal acquisition for our growing company,” said Jared Berry, founder and CEO of Carlsbad Naturals and former founder of Isodiol, now known as Isodiol International Inc, a company that broke $400 million in value at the beginning of this year. “You could say this was a naked grab for the best and most exciting skin care out there as a means of enhancing our company and the products we now offer our fans and consumers.”
“We are thrilled to join our company with Carlsbad Naturals and the genius of Jared Berry,” said Chelsea Platt, Lust Naked. “We know Jared and his team will help us fulfill our mission of helping everybody feel more comfortable in their own skin.”
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